Below is a really cool article from my friends at Trendwatching.com. Interesting discussion about the shift from mass to niche and what impact this may have on the brands we know and trust. We all know that story telling is one of the most powerful way to grow you brand...the challenge how do brand allow (and encourage) consumers to do the story telling for them.
Great examples of brands that are hitting the spot:
http://trendwatching.com/trends/statusstories.htm
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